Way back when, folks in ancient Egypt, Greece, and China got creative with what they had—crushed bones, eggshells, herbs, and even charcoal—to keep their teeth clean. Not exactly minty fresh, but hey, it was a start.

With the Industrial Revolution came tooth powders you could actually buy in stores. Some early pastes popped up too, made with soap and artificial glycerin. Still a little harsh, but progress was progress.

Fluoride joined the party to help fight cavities, and new formulas promised brighter smiles and less tartar. But many of these came with long ingredient lists and chemicals that didn’t exactly scream "natural."

People started asking, “What’s really in my toothpaste?” and the natural movement was born. That’s where mama made comes in—bringing it back to simple, honest ingredients like coconut glycerin, xylitol, bentonite clay, baking soda, coco glucoside and peppermint essential oil. Because clean should feel good, inside and out.